York, PA Real Estate    Property Info Hotline (717)-846-6500 x 121

Listing Marketing Plan



Serving Buyers and Sellers in York, PA since 1990
2011 Best of York – Sam Stein



MULTIPLE LISTING SERVICE More than 1400 licensed realtors and their buyers will have immediate access to your property information. This includes a full property description, room sizes, included items and multiple pictures of the inside and outside of your property.

PROFESSIONAL PHOTOGRAPHY  – I use a professional real estate photography company to provide clear, wide-angle HDR photos of your home.  Pictures are the most important thing to buyers searching online.  I’ll make your home look its best!

360° HD FULL SCREEN VIRTUAL TOUR  – Your home will receive virtual tour including at least four to six 360° images and twenty-five still images.  This tour is featured in our local MLS, Realtor.com, and numerous other real estate related websites.  Statistically, listings with virtual tours receive 30% more views than listings without.

INTERNET EXPOSUREYour property will be placed on the Howard Hanna company website, Realtor.com, and my website (www.yorkrealestate.com). We participate in the Internet Data Exchange (IDX) program meaning that your property listing is shared with any other participants in the program including all the large real estate company websites.

ONLINE CLASSIFIED SYNDICATIONA professionally designed online brochure will be posted on classified sites including: Trulia.com, Zillow.com, Local.com, Lycos.com, Backpage.com, DotHomes.com, GoogleBase.com, HotPads.com, Oodle.com, Properazzi.com, Vast.com and more.

BI-WEEKLY CRAIGSLIST POSTINGCraigslist drives enormous traffic to their website from people looking to buy and sell almost anything.  A custom ad will be posted on a bi-weekly basis.  Our ad has built-in lead capture tools to increase our ability to drive buyers to us.

FACEBOOK, TWITTER & YOUTUBEA post describing your property with a link to the virtual tour will be put on our Facebook and Twitter pages.  A geographic targeted ad is also placed on Facebook.  A video of the 360 Virtual Tour will be uploaded to our YouTube channel.

 YORK SUNDAY NEWS Howard Hanna utilizes page 3 and 4 of the HomeSource publication circulated on Sunday in York and Northern Maryland as well as surrounding counties.

POSTCARD ADVERTISING – When your property is listed, I often send postcards to the 50-100 closest properties surrounding yours to let fellow neighbors know that your home is listed. Many times your neighbors know people that would like to move into the neighborhood.

HOME BY DESIGN MAGAZINE – This magazine is sent to all my previous clients from our past 23 years of business.  It is a high quality marketing piece that features ideas on home décor, gardening, and recipes.

 OPEN HOUSE EXPOSUREThis promotion opens your property up for inspection by the buying public at a specific date and time. Open house signs and print advertising are used to attract the highest volume of potential buyers.

FREE MOVING TRUCK – A moving truck is available to our clients free of charge when you buy or sell real estate.  *Based on availability.  Reserve early